User Experience: Why Do So Many Organizations Believe They Own It?
The San Francisco SIGGRAPH chapter in partnership with Silicon Valley SIGGRAPH, AIGA, AIfIA, UPA, HFES BACHFES, IDSA, BayCHI, IxDG, SIGCHI, UXnet, Web3D Consortium, and STC present: User Experience: Why Do So Many Organizations Believe They Own It?
Date:
Tuesday, October 12, 2004
Location:
Stanford’s Kresge Auditorium
Directions to Kresge Auditorium
NOTE: Since this is after-hours, you do not need a permit to park.
This meeting is free and open to the public.
6:30-7:45 pm Special Networking Hour
An opportunity for User Experience professionals to network and learn about participating UX organizations (AIfIA, UPA, BACHFES, IDSA, SF & Silicon Valley SIGGRAPH, BayCHI, IxDG, and STC), complete with food and drinks. Each organization will have an information table and representatives at hand to answer questions.
7:45-9:45 pm
User Experience: Why Do So Many Organizations Believe They Own It?
Don Norman and a panel of representatives of UX organizations (Rashmi Sinha & Richard Anderson, moderators/organizers)
User Experience: Why Do So Many Organizations Believe They Own It? Don Norman and a panel of representatives of UX organizations (Rashmi Sinha & Richard Anderson, moderators/organizers) Years ago, Don Norman coined the term, “user experience,” which has since become a prominent label for a multidisciplinary field. But what did Don intend the term to mean? What is “user experience,” really? Why do so many professional societies believe they own it? Why do so many organizations in a business believe they own it? Don Norman tackles these and related questions in a conversation with Richard Anderson. A panel discussion with representatives from multiple UX organizations (UPA, SIGCHI, AIfIA, IxDG, SIGGRAPH, STC, AIGA Experience Design, HFES, IDSA, and UXnet) will follow. The panel, moderated by Rashmi Sinha, will explore the goals and interests of each organization, and how they come together to form the mosaic that is UX. Representatives from UX organizations Christina Wodtke representing AIfIA (Asilomar Institute for Information Architecture), an organization dedicated to advancing and promoting information architecture. John Zapolski representing AIGA Experience Design, a community of practice that brings together all types of experience design practitioners. Abbas Moallem representing BACHFES (Bay Area Chapter of the Human Factors and Ergonomics Society) which provides a forum for exchange of information and ideas on human factors and ergonomics issues. Stacie Hibino representing BayCHI, the San Francisco Bay Area chapter of ACM SIGCHI (Special Interest Group in Computer Human Interaction). Mark Rolston representing SF IDSA, the San Francisco chapter of “the voice of the industrial design profession.” Pabini Gabriel-Petit representing IxDG (Interaction Design Group), an international community of people working to promote, advance, and encourage high standards of practice in the discipline of interaction design. Brian Blau representing the San Francisco Chapter and Ken Turkowski representing the Silicon Valley Chapter of ACM SIGGRAPH (Special Interest Group on Computer Graphics and Interactive Techniques). Andrea Ames representing the STC (Society for Technical Communication), the largest individual membership organization dedicated to advancing the arts and sciences of technical communication. Kaaren Hanson representing the UPA (Usability Professionals Association) which supports people who promote and advance the development of usable products. Richard Anderson representing UXnet, an organization dedicated to exploring opportunities for cooperation and collaboration among UX-related organizations and individuals. We would like to thank Terry Winograd and the Stanford d.School for sponsorship of this event.
Bios
Don Norman is co-founder and principal of the Nielsen Norman group, happily engaged in advising companies on products and services for consumers. He is Professor of Computer Science, Psychology, and Cognitive Science at Northwestern University, Professor Emeritus at the University of California, San Diego, and a trustee of the Institute of Design in Chicago. Having recently moved back to the SF Bay Area, Don will be teaching at Stanford University in the Winter quarter of 2004-2005. In the past, Don was an Apple Fellow and Vice President of the Advanced Technology Group at Apple Computer, and an executive at Hewlett Packard and UNext (Cardean University), a distance education company. In 2002, he received the “Lifetime Achievement Award” from SIGCHI and the “Mental Health Award” for contributions to business from the journal Psychology Today. Don has published extensively in journals and books, and is the author or co-author of thirteen books, with translations into twelve languages, including “The Design of Everyday Things,” “Things That Make Us Smart,” and “The Invisible Computer: Why good products can fail, the PC is so complex, and information appliances are the answer.” His newest book (January, 2004) is “Emotional Design: Why we love (or hate) everyday things.”
Rashmi Sinha, is BayCHI program co-chair and principal of Uzanto Consulting which specializes in design-oriented customer research for developing new products or redesigning existing ones. You can read Rashmi’s blog at http://www.rashmisinha.com/
Richard Anderson, principal of Riander, helps businesses, teams, and individuals seeking to extend or improve their use of and achieve greater business benefit from “user-centered” (or “experience-centered” or …) design, ethnographic research, multidisciplinary collaboration, etc. He was BayCHI’s first elected chair and also its Program Chair for 12 years. He is a conference chair for DUX 2005, served as a Program Chair for DUX 2003, and is on the Executive Council of UXnet. Richard has interviewed Don Norman, and many others, on stage at past BayCHI events.
Christina Wodtke was the cofounder of AIfIA as well as serving as the first president, and is founder/publisher of prestigious UX magazine Boxes and Arrows. When not instigating new mischief, she is a consultant helping companies realize design as a competitive advantage.
John Zapolski is a strategy and design consultant working with organizations to design human-centered products, systems, strategies, and decision-making structures. In the past, John headed practice development for user experience & design at Yahoo, and was VP of design research at Wells Fargo. He is currently serving on the national board of directors for the AIGA, and chairs the experience design community of interest.
Abbas Moallem is a Specialist Engineer at PeopleSoft’s Enterprise User Experience group.He is an adjunct professor at San Jose State University, College of Engineering and Santa Clara University Department of Computer Engineering. He is the president of the Bay Area Chapter of the Human Factors and Ergonomics Society.
Stacie Hibino, chair of BayCHI, works in the R&D New Business Development for Eastman Kodak Company. Her research interests and experience are in mobile imaging, collaborative and communication applications for wireless devices, information visualization, educational computing, multimedia authoring, and usability evaluation.
Mark Rolston is a founding member of frog design’s digital media discipline. Today Mark serves as the Vice President of Creative for frogdesign, overseeing frog’s groundbreaking work in software user experience.
Pabini Gabriel-Petit is the Managing Editor and Publications and Communications Team Leader for IxDG. She is a User Experience Architect at Spirit Softworks, a UX design and usability consultancy. She has over 15 years of software-industry experience and was previously User Experience Manager at WebEx.
Brian Blau is CEO of Bluerock Technologies LLC, a software tools and technology company specializing in 3D computer graphics. He is also Chair of the ACM SIGGRAPH San Francisco Chapter as well as Co-Chair of DUX 2005 Conference.
Andrea L. Ames has 20 years of experience in user experience design, specializing in information strategy, architecture, and usability. She is a Senior Information Developer at IBM Corporation, Associate Fellow and President of the Society for Technical Communication, coordinator for two UC Extension technical communication certificates, published author, and frequent conference presenter.
Kaaren Hanson, UPA co-chair & Group Manager of Usability and Best Practices at Intuit. Kaaren’s trademark is developing user experience standards, coaching teams to meet those standards, and measuring the effects of UCD on behavior and the bottom line. She received both her M.A. and Ph.D. from Stanford.